When you launch a product the right way you can attract a lot of targeted traffic to your website if you do it the right way. This in return will generate a lot of money from your product launch. When you learn how to make cash online you need to make the most of what you learn. To be able to do this you need to take advantage of all the stages of launching a product.
Your Pre-Launch Stage
One of the biggest mistakes many make is not having there pre-launch stage long enough. It can be as short as one week long but to get the best build up hype available it should be around two to four weeks long. This will create the buzz you need to make your launch as successful as it needs to be to make a lot of money!
Some methods to use to get the word out are videos on YouTube about the product, free reports out to people on the product and a free gift that is not related to the product like a special book or report on advertising. There are all kinds of free products online you can hand out. These methods will drive people to your squeeze page and will build your list of clients.
Once you develop a list use that list to attract the people to a blog that gives them information on the product. Ask them on the blog to comment or ask a question on the product. This will spark a conversation. Search engines love conversations! Now you'll get higher rankings in search engines and will drive more traffic to your website!
You're Launch
Most people have been very successful by launching there product all in one day; however I would personally recommend you launch it in 5 days or even 1 week. This will provide you to turn up the heat throughout the launch and keep people interested in your product.
One of the most used strategies and very effective is to let people know that they are missing out on something very important if they don't get in on the launch. Some ideas would be to say the price is a limited set price and it will be going up. Another idea is to offer bonuses only available that week. You want to leave the impression that if they don't act now they will miss out on something big.
These ideas are great for any launch whether it be this launch you're working on or upcoming launches. These ideas will make people realize they need to act now or chance losing something big! In order for this strategy to work you must stick to what you say to do. If you don't do what you say you'll train them into believing you're a lier and they won't stick with you.
You're Post Launch
This is the stage that most end up failing in. They do such a great job in the pre launch and launch stages that there energy runs dry and so does there traffic. To keep the traffic flowing constantly you must have post launch plans.
This is basically follow ups and more promotions being offered. If one of your launch ideas was to set a sale price then you can follow up with saying hey you missed out on the sale price but still can get the product at this amazing price! Then go onto saying this is what others are saying about the amazing product!
In the follow up is where you'll actually make most of your money. This is because of referrals you'll receive from people who actually has bought the product. This is why the post launch is so critical. It determines your actual success of the product.
The main tip here is to use every stage in how to launch your product. Your pre-launch will create all of the hype you'll need to start the traffic flooding in, the launch will set the huge spike in traffic you need, and the post launch will bring in the big money in long term success. By using all 3 steps you'll bring in big profits and build productive lists to use on all of your products.
Minggu, 19 November 2017
Kamis, 02 November 2017
Product Launch Marketing - The Five Secrets to a Successful Launch
When planning out your product launch marketing plan for a new business, new product or new service you may want to consider using a launch type model to let the world know about what you now have to offer. When doing this, you want to consider several key strategies that will help you better execute your roll out. Use these 5 secrets to increase your chance of a successful new product introduction.
Secret Number One for product launch marketing is to realize you are about tohold a conversation with your customers. OK, some won't buy from you, but for now please think of everyone who is going to read anything about your up and coming product launch as a customer. If you do this, your mind set will be right and talking "with" customers is always more successful than talking "to" prospects.
Secret Number Two is planning and producing enough content in advance. Sounds simple, but you wouldn't believe the number of people who start a product launch without having the product launch marketing material in place. Yes you are going to make changes and some of the material will by its very nature be dynamic (answers to questions, blog posts on news items that support your launch story etc.) but you can write most of it well in advance. In fact secret number two is "write your product launch marketing material in advance!" (just in case there was any doubt!).
Secret Number Three is to remember what might be called old school marketing techniques. Today, we tend to look to email and posting articles etc to social media sites. However, if you have either a small list or perhaps a product with a high enough value you might consider using physically mailed pieces to complement your web campaign. A series of Post cards with an "all will be revealed" type copy and a simple web address will often work wonders. If you absolutely have to get someone, send a FedEx letter and you can almost guarantee that they will open it.
Secret Number Four is toproduce a JV marketing plan for the new product launch. This means seeing the launch through an affiliate's eyes and producing the sort of marketing materials that are going to make them want to support the launch. Great emails, great give-aways, an irresistible offer and a sales page that closes. When all that is in place you want to add in a JV competition into your marketing plan with great prizes and then tell everybody how they are going to be rich off the back of your fantastic launch.
Secret Number Five is planning to over deliver. This means as you create your marketing strategy to launch your new product, you should add in additional content that will only be revealed, either at the actual launch, or even during the week of the launch. Launches that absolutely crush the numbers will capture all the hard core followers and then go on to convert a significant number of the doubters by turning a good offer into an irresistible offer, often by revealing content at the last minute.
Secret Number One for product launch marketing is to realize you are about tohold a conversation with your customers. OK, some won't buy from you, but for now please think of everyone who is going to read anything about your up and coming product launch as a customer. If you do this, your mind set will be right and talking "with" customers is always more successful than talking "to" prospects.
Secret Number Two is planning and producing enough content in advance. Sounds simple, but you wouldn't believe the number of people who start a product launch without having the product launch marketing material in place. Yes you are going to make changes and some of the material will by its very nature be dynamic (answers to questions, blog posts on news items that support your launch story etc.) but you can write most of it well in advance. In fact secret number two is "write your product launch marketing material in advance!" (just in case there was any doubt!).
Secret Number Three is to remember what might be called old school marketing techniques. Today, we tend to look to email and posting articles etc to social media sites. However, if you have either a small list or perhaps a product with a high enough value you might consider using physically mailed pieces to complement your web campaign. A series of Post cards with an "all will be revealed" type copy and a simple web address will often work wonders. If you absolutely have to get someone, send a FedEx letter and you can almost guarantee that they will open it.
Secret Number Four is toproduce a JV marketing plan for the new product launch. This means seeing the launch through an affiliate's eyes and producing the sort of marketing materials that are going to make them want to support the launch. Great emails, great give-aways, an irresistible offer and a sales page that closes. When all that is in place you want to add in a JV competition into your marketing plan with great prizes and then tell everybody how they are going to be rich off the back of your fantastic launch.
Secret Number Five is planning to over deliver. This means as you create your marketing strategy to launch your new product, you should add in additional content that will only be revealed, either at the actual launch, or even during the week of the launch. Launches that absolutely crush the numbers will capture all the hard core followers and then go on to convert a significant number of the doubters by turning a good offer into an irresistible offer, often by revealing content at the last minute.
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